Temu is an e-commerce platform offering low-priced products:

• Site owned by PDD Holdings (parent company of Pinduoduo)
• Direct sales from Chinese manufacturers
• Wide range of products (clothing, electronics, home)
• Highly competitive prices due to the direct-to-consumer model

Launched in September 2022, Temu quickly established itself as one of the most downloaded shopping apps globally. This online marketplace offers a vast selection of products at particularly attractive prices by connecting consumers directly to manufacturers, mostly based in China.

How Temu Works

Temu's business model relies on the direct-to-consumer concept. By eliminating traditional intermediaries, the platform can offer prices significantly lower than its competitors. Products are shipped directly from Chinese factories to end consumers, allowing substantial savings on distribution costs.

Product Categories

Temu offers a very diverse range of products:

• Clothing and accessories
• Electronics and gadgets
• Home goods
• Toys and leisure
• Beauty and wellness
• Jewelry and watches

Pros and Cons

Pros:

• Very competitive prices
• Wide product selection
• Free shipping on many items
• Frequent promotions
• Purchase protection

Cons:

• Relatively long shipping times (2-3 weeks)
• Variable quality depending on products
• Customer service sometimes criticized
• Questions about the authenticity of some items

Safety and Reliability

Temu implements several measures to protect its customers:

• 90-day refund guarantee
• Protection against scams
• Seller rating system
• Secure payments

Market Impact

The arrival of Temu has shaken up the online commerce landscape, thanks to:

• An aggressive marketing strategy
• Unbeatable prices
• Strong presence on social media
• Viral advertising campaigns

The platform quickly gained popularity, particularly in the United States and Europe, becoming a serious competitor to established players like Amazon, AliExpress, and Shein.

Tips for Shopping on Temu

To optimize your shopping experience:

• Carefully read customer reviews
• Check product dimensions
• Anticipate delivery times
• Compare prices with other sites
• Favor well-rated sellers